Drive leads with Facebook
Lead ads are a great way to get people interested in your newsletters, educate people about your classes, trainers, drive incentive programs and generate new sales opportunities. Facebook lead ads create the opportunity to drive more leads, by providing the opportunity to sign up directly through the ad you'll gain more accurate contact information about an individual.
How does it work?
When a potential new customer or client sees your ad on Facebook, they can click the Sign-Up button for more information or request direct contact from your staff. When the customer or client clicks your lead ad, they will immediately see information that they have shared with Facebook; name, phone number, email, etc. This is the information that will be shared with your business, ensuring a more qualified lead.
Since most Facebook users interact via their mobile device, the form is mobile-friendly and designed for the least amount of typing possible. Making it easier to use for your potential customer and giving you more accurate and actionable information.
Lead Ads Are Powerful.
With people spending more time on their mobile devices, Facebook is helping businesses reach people in an easier way. With Facebook's ad targeting, you are more likely to reach people who are interested in your gym or studio and submit to your form, providing the opportunity to reach higher-quality leads.
The lead ads allow you to:
- Customize the form, capturing what is most important to your business.
- Grow inbound inquires, email subscriptions, sign ups, applications, registrations and more.
- Capture lead information, from people who have expressed direct interest.
One of the most important aspects of Facebook Lead Ads is audience targeting. The targeting tool ensures that the money spent is focused at those who are most likely to engage with your ads. Simply start by building personas, this can be done with your current customer base - what are the demographics? interests? behaviors and approximately ages of your members? This audience personas will feed your Ad targeting, ensuring a stronger ROI.
Integrate with ClubReady
When a lead submits information through the ad and/or has provided you with answers to your questions, it is time to turn them into a member. ClubReady can help you manage your leads by setting them up as a web lead and incorporating them directly into your lead management process. By integrating the lead into ClubReady, it helps ensure that the lead is not lost.
For more information on Facebook Lead Ads, visit:
Photo by Victor Freitas on Unsplash