You're now several weeks into your New Year’s business resolutions as you're reading this post. Much like the start of a new year presents a good time to set new goals and work toward your best you, it also offers the opportunity to review your business, look for the gaps, and work toward bridging them.
There are some marketing tactics—such as increasing a gym’s social media presence—that have been around for years and seem to keep picking up speed.
ClubReady’s monthly fitness industry news round up that keeps you up to date with trends in health and fitness, gym and fitness center ownership, and customer engagement.
When managing a health club or fitness studio, an owner can drown in the reporting and analytics available.
The key to health clubs reducing attrition rates is to make a connection with the members, so there is a reason to stay when their initial-term contract is done, even if the initial term is a month.
Most often, when a fitness studio or health club marketer thinks of social media, lead generation is usually top of mind.
As with any small-business, health club and fitness studio owners have to juggle plenty of balls on a daily basis.
Boosting personal training leads takes a concerted effort by your marketing department, sales team, and fitness staff.
It’s that time of year again! Time to look back on 2016, find opportunities for improvement and plan for a bigger, better 2017!
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